Email Marketing | Marketing Consulting
Offer Creation | Advertising | Sales Copywriting
WARNING!
That’s the time left ’til the next quarter.
What will your business achieve by then?
Well, hello there.
I’m Danvir Gangadayal—a qualified lawyer turned marketer and copywriter.
(So I no longer help criminals stay out of jail—I’m joking. Probably).
Did you like the “penny-for-your-thoughts” message my timer left behind for you?
That timer won’t stop, you know. It’ll keep ticking.
So if it did get you thinking that maybe you can be doing better—
perhaps sharper response rates for bolder results from your marketing efforts
so you can make more money…
Then maybe you’ll be interested in how I can help you achieve that?
But before that, perhaps you want some credibility first?
I exist to help you sell more of whatever it is you’re selling…
Using the power of marketing and advertising—the right way.
After 75 businesses, across 12 industries and 41 niches (thus far)…
In-house, freelancing, my own ventures,
and contracting for an agency responsible for $10bn in client revenue…
I’ve seen the same mistakes repeated across plenty of businesses.
Most of the time it’s because they don’t know any better.
Many times they’re focused on the wrong things.
But this ignorance can be expensive.
Now this mistake I speak of, usually always circles back to one core area of marketing.
Regardless of what you sell and to whom.
Businesses that succeed and grow, are getting this right—even if they don’t know it.
In fact, if you’ve sold anything in your life, you’ve got it right too.
Want to know what it is? Keep reading.
Alright, here’s how I can help you sell more.
"Out of thin air."
Offer creation, building and optimizing:
Houdini’s up from his grave and he’s green with envy for this one. Because offer creation can feel like magic with the outcome being a new product seemingly appearing out thin air. But it’s not magic. It’s just a lot of research, analysis, and execution.
Besides offer creation, there’s also offer building, offer optimising, offer tweaking, offer research and strategy. This makes your offer incredibly important because it is the centre of everything. In fact, all the other services you see below are linked to offers.
A well-researched offer, designed to be relevant, tantalizing, and irresistible to the existing audience that it will be put in front of, will make any business unfair amounts of money.
And if you’re wondering. Yes, offers are the mistake most businesses make (in that they get them wrong, and it is a very expensive mistake).
"Moonshot revenue & jobless sales reps."
Email marketing, list building, and management:
Firing an entire department seems a little harsh, doesn’t it? It’s hard enough to sit across from one human and tell them they’re no longer needed. Still, scary as it might be, email marketing—when done right—has the power to replace any sales rep without permission.
A morally acceptable reason for email? But, of course: Why spend the time chasing views, likes, and comments, when you can spend the time building an email list—that isn’t controlled by algorithms.
For email to work best, anyone who subscribes must be strategically and thoughtfully segmented—unless all your subscribers are one type. This way they bite their fingernails in anticipation of your emails. Some may even create a separate folder just to save them.
In this noisy, click-bait, hyped-up world, your emails should also feel refreshing to read. That’s how you build a relationship with your subscribers, to the point they look forward to buying from you.
Whatever you sell on your email should also be highly relevant to your subscribers. Give them what they want—not what you want to give them. This is how you do email so it becomes a money-printing machine, outselling any sales rep.
*I also do email deliverability as a service, beginning with an audit to check if you have a deliverability problem and proceeding from there. This is the boring, rather unsexy technical part, but it matters more than you might think.
"Peregrine missile."
Direct response (sales) copywriting:
The peregrine falcon is missile-shaped, precise, and effective at what it does—hunting.
Your emails, advertorials, landing pages, and sales letters should behave the same way.
Quick, accurate, and effective.
Effective is the keyword—that’s what your copywriting should be.
If your copy isn’t effective, and there are multiple variables that go into that, you are quite simply, losing out.
*I don’t write social media content or blogs—that’s content, not copy.
"Catch the extinct shark."
Lead generation and client acquisition:
For every 100 businessess that needs leads, there 101 agencies or companies offering lead generation. Sub-par lead generation at that.
Majority of leads provided by agencies or even in-house teams will never buy anything you offer. They are wasting time and resources being in your ecosystem.
So, you want to find the sweet spot of cost per lead and customer acquisition cost. That sweet spot being: The lowest possible price you can pay for leads who have high repeat buying intent. I call them megalodon sharks, which are now extinct.
The reason being, most people, marketers, and businesses believe it’s not possible to acquire “high repeat buying intent” customers (always hungry to buy, like a shark is hungry to eat). They think these customers don’t exist (hence, they are extinct). But I assure you, they do.
HOWEVER, before spending money to acquire “hungry” leads or customers (your not-so-extinct sharks), you need to know where to spend the money. Where is the place you have the best chance of succeeding, while also spending the least, and increasing ROI?
Meta ads? TikTok ads? Google ads? Cold calling? Radio? Television? Newspaper? Skywriting? Your mum’s word of mouth?
Jokes aside, a lot of those listed above means too much competition, too much noise to cut through, and very high cost per clicks for poor leads. But that doesn’t mean you can’t do it. By all means you should, just make sure it’s done right. However, if you really want to stand out, bypass the noise in your potential buyers inboxes or DMs or feeds, Direct Mail is the way to go.
You can get highly targeted, specific, high buying intent leads with direct mail. You can get guaranteed 95% to 98% of your messages delivered. And if it’s done correctly, you can get an 80% + open rate on the mail.
“Uncomplicated tea strainer."
Funnel building and optimizing:
I’ve never really understood the term “funnel.”
How does that make sense?
In practice, everything that enters a funnel at the top, exits at the bottom.
I think a much more appropriate term for filtering an audience is… a filter. Or a sieve. Or a sift. Or even a strainer. A tea strainer—because I’m a tea drinker. But everyone knows the word funnel. So why change something that works? Why create confusions and complications?
Which leads me to actual funnel building itself. There’s zero need to create confusing and complicated funnels. This only adds more friction and drives away potential buyers.
That’s why I build you really simple funnels that work. To avoid boring you to death, I’ll just tell you that complicated funnels exist to impress marketers. Simple funnels work better in reality—for you and the buyer. Why complicate things?
Note #1: I do offer consulting, ideally alongside ongoing work. Because I will need to learn and know your business in order to consult and advise.
Note #2: If you’re the type of person who wants to grow on every platform this earth has to offer, all at once because you “see others doing it”—I’m not your solution.
Note #3: If you don’t have a marketing and/or advertising budget, or if you do but it’s small—please understand that no budget = no results, and shoestring budgets = shoestring results. Regardless of what anyone tells you.
We’ve reached the end. But remember that this timer is still counting down—and there’s nothing you can do to stop it.
Think about the next quarter. If you keep doing what you’re doing now, can you objectively say you’ll be doing any better?
If you can, that’s good. We need not speak.
But if you’re doubting, or longing for better results, or tired of AI work,
or know deep down that you can do better (you probably can)…
Then I’ll leave this here:
Tell me what’s working, what’s not, and what you want to do next.
Maybe you’d even like me to audit your offers or funnels.
Then we take it from there.
Deal?
Deal.
Ah, almost forgot…
I’m a very private person, so you won’t find me pretentiously posing on my website.
But I understand we all want to see the face of the person we might work with.
And here is the only place you can find my mug shot: LinkedIn